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Person writing an email at a home office desk with a laptop, notebook, coffee mug, family photo, and journal, showing a personal approach to email marketing.
Email Marketing

Why Your Email Personality Matters More Than Templates

If you’ve spent any time in the world of email marketing, you’ve probably seen countless templates promising higher open rates, better click through rates, and more sales. “Use this subject line.” “Copy this welcome sequence.” “Steal this proven email.” Templates have their place. They can help you structure your thoughts Read more

By Rodney Graham, 3 weeksJuly 23, 2026 ago
Bookseller recommending a single book to a customer inside a welcoming independent bookstore.
Affiliate Marketing

Why Selling Less Often Can Increase Revenue

When people first get into affiliate marketing or online business, one piece of advice seems to appear everywhere. Sell more. Promote more. Mention your offer in every email. Post more links. Ask for the sale every chance you get. At first glance, it sounds reasonable. If people need to see Read more

By Rodney Graham, 1 monthJuly 9, 2026 ago
A hand waters a potted plant growing golden email icons and dollar symbols, symbolizing nurturing an email list into profitable results.
General

How to Nurture Your Email List and Turn Subscribers into Buyers

Building an email list is only the beginning. Too many people treat list building as the finish line, when in reality it is the starting gun. What you do after someone subscribes determines whether they become a loyal customer or just another cold contact who forgets you exist. If you Read more

By Rodney Graham, 11 monthsSeptember 11, 2025 ago
Recent Posts
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