copywriting tips Archives

Digital illustration of a laptop with flying email icons, representing email marketing and subject line optimization.

Email Subject Lines That Actually Get Opened (And How to Write Them)

Most people write awful subject lines. I mean, you probably have 200 unopened emails in your inbox right now. Think about it. Why didn’t you open them? Because the subject line gave you zero reason to care. The truth? Your subject line is like the doorman to a nightclub. If Read more

By Rodney Graham, 2 monthsAugust 23, 2025 ago

Illustration of arrows flowing toward a computer screen, symbolizing turning traffic into sales.

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How to Turn Traffic into Commissions with Better Copy

You’ve done the hard part. You’ve figured out how to get people to visit your affiliate offers.Maybe you’re bringing them in through SEO, social media, YouTube, or even paid ads. But here’s the truth that nobody likes to hear. Traffic alone doesn’t pay the bills. It’s the copy you write Read more

By Rodney Graham, 3 monthsAugust 11, 2025 ago