You ever try to build a campfire with damp wood? That’s kind of what most affiliate marketers are doing, they pile on effort after effort, funnel on top of funnel, without realizing the base isn’t dry yet. Won’t catch. Or maybe it does for a second, just long enough to Read more…
Somewhere along the way, we started believing that standing still is safe. That by holding our ground, doing what we’ve always done (or doing nothing at all), we’re somehow avoiding risk. Preserving energy. Playing it smart. But list building? No. That’s not how it works. Because the longer you wait, Read more…
Change isn’t polite. It’s… well, kind of rude, actually. It crashes your dinner party uninvited, rearranges the furniture, then helps itself to dessert while you’re still trying to figure out how it even got in. That’s marketing. Especially email. I used to think, stubbornly, embarrassingly, that I could get away Read more…