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Email Marketing

Email Frequency: How Often Should You Really Send Emails?

If you have an email list, this question comes up quickly. How often should you send emails? Send too many, and people might unsubscribe.Send too few, and they forget who you are. It feels like a balancing act. And because of that, many people end up doing nothing. They overthink Read more

By Rodney Graham, 6 daysApril 9, 2026 ago
General

Is Playing It Safe in List Building Actually Dangerous?

Somewhere along the way, we started believing that standing still is safe. That by holding our ground, doing what we’ve always done (or doing nothing at all), we’re somehow avoiding risk. Preserving energy. Playing it smart. But list building? No. That’s not how it works. Because the longer you wait, Read more

By Rodney Graham, 9 monthsJuly 7, 2025 ago
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