Every email marketer faces it at some point. You spend weeks building your list, writing valuable content, and sending out messages that once got clicks, replies, and excitement. Then, slowly, it happens. People stop opening. The clicks dry up. Your once-active list feels like a ghost town. It is not Read more
Email marketing is still one of the most powerful tools for building relationships and driving sales. But here’s the hard truth: people’s inboxes are flooded every single day. If your email looks like one of the dozens of promotional blasts they already ignore, it will never get opened, let alone Read more
Building an email list is only the beginning. Too many people treat list building as the finish line, when in reality it is the starting gun. What you do after someone subscribes determines whether they become a loyal customer or just another cold contact who forgets you exist. If you Read more
Why Stepping Away from Your List Might Be the Smartest Thing You Do We’re all told to build. Build your list, build your audience, build momentum , whatever that means. Post every day, write emails with gripping subject lines, track every click, obsess over conversions. But what they don’t say Read more