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Email Marketing

The Psychology of Email: Writing Messages People Actually Want to Open

Email marketing is still one of the most powerful tools for building relationships and driving sales. But here’s the hard truth: people’s inboxes are flooded every single day. If your email looks like one of the dozens of promotional blasts they already ignore, it will never get opened, let alone Read more

By Rodney Graham, 4 monthsSeptember 27, 2025 ago
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Email Subject Lines That Actually Get Opened (And How to Write Them)

Most people write awful subject lines. I mean, you probably have 200 unopened emails in your inbox right now. Think about it. Why didn’t you open them? Because the subject line gave you zero reason to care. The truth? Your subject line is like the doorman to a nightclub. If Read more

By Rodney Graham, 5 monthsAugust 23, 2025 ago
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