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Person writing an email at a home office desk with a laptop, notebook, coffee mug, family photo, and journal, showing a personal approach to email marketing.
Email Marketing

Why Your Email Personality Matters More Than Templates

If you’ve spent any time in the world of email marketing, you’ve probably seen countless templates promising higher open rates, better click through rates, and more sales. “Use this subject line.” “Copy this welcome sequence.” “Steal this proven email.” Templates have their place. They can help you structure your thoughts Read more

By Rodney Graham, 1 monthJuly 23, 2026 ago
Hands holding a handwritten letter at a wooden desk surrounded by envelopes, stationery, and a notebook, symbolizing personal and authentic email communication.
Email Marketing

How to Write Emails People Feel Were Written Just for Them

Have you ever opened an email and thought, “This person gets exactly what I’m going through”? Then you’ve probably opened another one five minutes later that started with “Dear valued subscriber” and deleted it before you reached the second sentence. The difference is rarely better grammar or fancier copywriting. The Read more

By Rodney Graham, 2 monthsJuly 2, 2026 ago
Open blank notebook with a pen on a wooden table in soft natural light, representing a moment of writer’s block and creative pause
Email Marketing

How to Write Emails When You Have Nothing to Say

This happens more often than people admit. You sit down to write an email.You open a blank screen.And nothing comes out. No ideas.No angle.No clear message. It feels like you have nothing to say. So you either skip sending the email… or you force something that doesn’t feel right. Both Read more

By Rodney Graham, 4 monthsApril 30, 2026 ago
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