marketing psychology Archives

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The Psychology of Email: Writing Messages People Actually Want to Open

Email marketing is still one of the most powerful tools for building relationships and driving sales. But here’s the hard truth: people’s inboxes are flooded every single day. If your email looks like one of the dozens of promotional blasts they already ignore, it will never get opened, let alone Read more

By Rodney Graham, 5 monthsSeptember 27, 2025 ago

General

Is Playing It Safe in List Building Actually Dangerous?

Somewhere along the way, we started believing that standing still is safe. That by holding our ground, doing what we’ve always done (or doing nothing at all), we’re somehow avoiding risk. Preserving energy. Playing it smart. But list building? No. That’s not how it works. Because the longer you wait, Read more

By Rodney Graham, 8 monthsJuly 7, 2025 ago