Okay, let’s get real. You finally sit down to write the thing. Maybe you wrestled with it for an hour. Maybe you poured a tiny piece of your soul into that email, a story, a lesson, a sweet little promo you knew your list would love. You hit send. And Read more
Change isn’t polite. It’s… well, kind of rude, actually. It crashes your dinner party uninvited, rearranges the furniture, then helps itself to dessert while you’re still trying to figure out how it even got in. That’s marketing. Especially email. I used to think, stubbornly, embarrassingly, that I could get away Read more
There’s this weird lull that happens in email marketing, a point where you know just enough to coast, but not enough to grow. You send out campaigns, schedule a few automations, maybe tweak a headline here and there. Things don’t break, so you assume it’s working. Or at least, not Read more
Okay, imagine this: You’re sitting in your kitchen. Coffee’s gone cold. You scroll through your inbox-someone just hit $12K in a month from some affiliate offer you saw weeks ago and ignored. Your gut drops. You had the same link. Same shot. But you didn’t move. Now, you’re here again. Read more