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A large list isn’t always a powerful one, connection matters more than numbers.
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The Hidden Costs of Traditional List Building

The Hidden Costs of List Building (That No One Really Talks About) You ever feel like you’re doing everything “right,” and still, crickets? Like, you’ve got the opt-in. The funnel’s there. Maybe you even coughed up money for some traffic. Yet… nothing really moves. It’s weird. Because according to the Read more

By Rodney Graham, 1 yearJuly 12, 2025 ago
It's not for people chasing unicorns, it's for people who want progress they can see.
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It’s not for people chasing unicorns, it’s for people who want progress they can see.

Somewhere along the way, I stopped chasing unicorns. I didn’t mean to, really. It just happened quietly, like when you realize you’ve outgrown an old shirt or stopped checking your ex’s social media. I just… let it go. Not with a ceremony or some bold declaration. More like a shrug. Read more

By Rodney Graham, 1 yearJune 13, 2025 ago
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