storytelling Archives

A smiling baker shares a story with customers gathered around fresh bread and coffee, illustrating how genuine conversations create meaningful connections.

The Power of Simple Stories in Email Marketing

If you’ve ever wondered why some emails get opened, read, and replied to while others are ignored, the answer often has very little to do with clever copywriting. It has everything to do with storytelling. Not dramatic stories. Not exaggerated success stories. Just simple, relatable moments that make readers think, Read more

By Rodney Graham, 1 weekJuly 30, 2026 ago

General

The Underdog Advantage: Why Being ‘Behind’ Might Be the Best Damn Place to Start

Back in 2018, late October maybe, can’t quite remember, I stumbled across this tiny blog from a woman named Keisha. She had, what, like 36 followers? Her site was clunky, her fonts clashed, and honestly, some of the photos looked like they’d been taken with a toaster. But her words, Read more

By Rodney Graham, 1 yearJuly 23, 2025 ago