subject lines Archives

Digital illustration of a laptop with flying email icons, representing email marketing and subject line optimization.

Email Subject Lines That Actually Get Opened (And How to Write Them)

Most people write awful subject lines. I mean, you probably have 200 unopened emails in your inbox right now. Think about it. Why didn’t you open them? Because the subject line gave you zero reason to care. The truth? Your subject line is like the doorman to a nightclub. If Read more

By Rodney Graham, 2 monthsAugust 23, 2025 ago

Laptop screen displaying flying email icons with surrounding desk items like lamp, coffee mug, and cactus.

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Why No One Is Opening Your Emails (And How to Fix It Fast)

Okay, let’s get real. You finally sit down to write the thing. Maybe you wrestled with it for an hour. Maybe you poured a tiny piece of your soul into that email, a story, a lesson, a sweet little promo you knew your list would love. You hit send. And Read more

By Rodney Graham, 3 monthsAugust 8, 2025 ago